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004 About
Design Studio
Avendi is a digital design studio based in the Washington DC metro area, serving a premium clientele. We have the privilege of working with organizations such as National Institutes of Health and FINRA, with a focus on Fortune 500, B2C brands, such as Four Seasons, Calphalon and Microsoft.
What makes us different, and has allowed us to build a rather enviable portfolio, is how we approach our work. We pride ourselves on our professionalism, responsiveness and efficiency. Working closely with our clients, we strive to eliminate the barriers that often arise between marketing and creative teams.
Ideal Team
Our team is deliberately small in number, affording us the critical talent we need, without the excess that lands five people in a meeting when two would do. It allows us to tailor the ideal team for each engagement and to work faster, smarter, and more effectively.
At the highest level, our work encompasses digital media, web sites and applications. Beyond these core competencies, we also have a network of top talent which can be easily mobilized for client needs. This includes content strategy, copywriting, video production, photography, and any other creative services you may require.
What We Do
Avendi offers a full complement of services with capabilities to suit any project. All services are managed under one roof for seamless project coordination, development and delivery.
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DIGITAL (UX/UI)
DESIGN & DEVELOPMENT
Website Design and Development
Redesigning an existing site or building a new one from scratch
Interface and User Experience (UX/UI) Design
Making sure your audience interacts with your site as intended
Email Design and Development
Translating your brand to your audience’s inbox
Banner Ads
Drawing eyes and clicks with static or animated banners
Social Media Design
For Facebook, Instagram, YouTube and more
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BRANDING
& STRATEGY
Branding and Identity Design
Giving a face to your brand, and presenting your image consistently at every point of contact
Content Strategy
Developing a highly targeted blueprint as a high level foundation
Key Messaging
Including information architecture, content matrix and copywriting, a detailed content plan laying out each page, key messages, calls to action and SEO key phrases.
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PRINT
& DISPLAY DESIGN
Print Collateral
Carrying your visual identity and brand through all print media, including brochures, annual reports, stationery
In-store, Tradeshow and Environmental graphics
Relaying your visual identity and brand through large-scale installations
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ASSET
DEVELOPMENT
Photography
Product photography, corporate events, portraits and environmental shots, as well as photo editing and retouching
Video Production
Corporate interviews, explainer videos, event videography, post production, editing and audio
Process
At Avendi, effective branding and design are conceived by implementing a proven, collaborative and systematic process. This process identifies a client’s goals and objectives, strategically translates that knowledge into thoughtful concepts and leads to the creation of flawlessly executed designs. Our process ensures we consistently deliver successful, high-impact results.
Discover
Design
Develop
Deliver
1 // Discover
Every Avendi project begins by working closely with our clients and developing a Creative Brief to gain a deep understanding of the project goals. This allows us to gather relevant information for all aspects of the project such as client goals, target audience, challenges, positioning, image and style.
2 // Design
Targeted concepts are conceived through a series of internal design sessions. Ideas are developed and refined until initial concepts are ready to be presented. Based on client feedback, the chosen concept is refined and presented again. A final concept is approved or more refinements are made based on client feedback.
3 // Develop
Once design concepts are finalized and approved, Avendi brings the project to life by creating interactive prototypes, testing, and ultimately implementing all deliverables. Prior to delivery, files are tested again and streamlined for optimum results.
4 // Deliver
When development is complete, Avendi delivers or deploys final assets, testing again for accuracy and proper implementation. If necessary, support and training is provided to ensure a smooth transition and a successful project.
Discover
1 // Discover
Every Avendi project begins by working closely with our clients and developing a Creative Brief to gain a deep understanding of the project goals. This allows us to gather relevant information for all aspects of the project such as client goals, target audience, challenges, positioning, image and style.
Design
2 // Design
Targeted concepts are conceived through a series of internal design sessions. Ideas are developed and refined until initial concepts are ready to be presented. Based on client feedback, the chosen concept is refined and presented again. A final concept is approved or more refinements are made based on client feedback.
Develop
3 // Develop
Once design concepts are finalized and approved, Avendi brings the project to life by creating interactive prototypes, testing, and ultimately implementing all deliverables. Prior to delivery, files are tested again and streamlined for optimum results.
Deliver
4 // Deliver
When development is complete, Avendi delivers or deploys final assets, testing again for accuracy and proper implementation. If necessary, support and training is provided to ensure a smooth transition and a successful project.