Work American Health Policy Institute

Avendi

Keeping the focus on content for information-hungry audiences

The American Health Policy Institute is focused on health care policies and practices that affect employers, and promoting greater understanding of the implications of these policies from the employer’s perspective.

The challenge in branding the American Health Policy Institute was to make it stand out from other think tank organizations. We developed an intentionally stark visual identity for the Institute, and took a decidedly minimalist approach to website and collateral design, keeping focus on the content.